Make sure to leave your pages as uncluttered as possible.
The content needs to be easy to find. This seems like an obvious point, but sometimes a person get a little crazy with the design and the usability goes out the window.
Keep your links easy to find and identity.
When you process your images for the web, be sure to use the correct images format. We will be going over image processing in class. The rule of thumb is to get as high a quality image as you can for the least amount of memory. Use PNG-24 for images with transparency, jpegs for photos and images with gradual tones, and gifs for images with blocks of continuous color or text..
Always title your pages. This makes your site pages more indexable by search engines and helps the user know where they are.
Design your navigation to be easy to use. Anything overcomplicated could drive your user away.
Make sure your text is not fixed-size. If the user needs to re-size the site, the text needs to re-size right along with it. (This is not so much an issue now that browsers let us zoom in and out on our sites.)
Make sure the purpose of your site is perfectly clear. State it right up front and write clear content that supports that point throughout the site.
Be certain to use a palette that will not hurt the user’s eyes. Also be certain to pay attention to the psychology of color.