The term Guerrilla Marketing was invented as an unusual, non traditional promotion that heavily depends on time, energy, and lots of imagination as appose to a huge marketing cost. Typical Guerrilla Marketing campaigns and projects are shocking, surprising, and unconventional.
Potential campaigns are often interactive for customers and normally take place in unexpected or unusual locations. The outcome of Guerrilla Marketing is supposed to be unique, engaging, and makes to consumer think. The projects normally generate a lot of buzz and discussion, and in the end often turn viral.
Guerrilla Marketing often involves very extraordinary approaches to situations that the public would face. It is more often than not interactive for example giving away products, or encountering things in public places. Some techniques include huge PR stunts. Most marketers who use these approaches intend to get the maximum results from using minimal resources. Some other approaches to Guerrilla Marketing include using modern digital technology to engage the customer and create a memorable experiences and a memorable brand.
- Guerrilla Marketing has more to do with promotional advertising than strategic marketing, although Guerrilla tactics are strategic in and of themselves.
- Guerrilla Marketing doesn’t spread itself as easily as other viral campaigns outside of word-of-mouth
- Guerrilla Marketing tends to be more direct than viral marketing (though not always)
- Guerrilla Marketing is most effective in local and/or regional markets as opposed to the global reach of viral marketing
- At its core, Guerrilla Marketing campaigns are nothing more than rogue, very creative, advertisements for a fleeting memory, though enough to generate short-term buzz and curiosity
- Guerrilla marketing is designed for use by small businesses and entrepreneurs.
- The marketing is based more on human psychology rather than experience, guesswork, numbers, or judgment.
- Investments should be made from time, energy, and imagination rather than money.
- You should measure your business in the amount of profits not the amount of sales.
- Relationship development should also be measured on a monthly basis.
- Focus on a standard of excellence rather than offering too many products or services. Don’t spread yourself too thin.
- Maintain a focus on existing customers and getting referrals, rather than getting new customers.
- Don’t get caught up with competition from other businesses, instead try to network and cooperate with other businesses.
- Guerrilla Marketers should combine a series of different methods to develop a campaign.
- Use modern technology and digital technology to build your business.
- Target in on small groups, and individuals. The smaller the better.
- Focus on gaining permission from individuals to send them information rather than pressing them to make a sale. Building long term valuable relationships will lead to sales.